I live by the ocean in Thirroul, Australia, with my wife Rhianna, our two young kids, Lola and Jago, and Hugo, our overly affectionate staffy-lab cross who still thinks he’s a lap dog. Life here is a blend of salty air, sandy feet, and the usual chaos of parenting, projects, and the occasional slow-cooked Sunday dinner with friends.

Professionally, I’ve spent 18+ years at the intersection of design, data, and strategy, leading teams across growth, CX, UX, and marketing for startups and global brands. I’ve built single customer views, scaled product-led growth engines, and led multi-channel strategies that actually move the needle, always with the customer at the centre.

Right now, I’m Head of Performance at Marlee, a SaaS platform helping people unlock their potential at work. I also run StudioJWD, a small creative practice for websites, apps, and the odd experimental side project.

I love working with ambitious teams who want to create meaningful digital experiences, whether it’s shaping a go-to-market strategy, optimising a customer journey, or bringing clarity to a brand.

This site is part portfolio, part personal sandbox.

If you’re curious about collaborating, learning out loud, or just want to say hey, I’d love to connect.