Where I’ve Been,
What I’ve Built
I’m Jon, a strategist, builder, and collaborator who thrives at the intersection of design, data, and customer experience. For nearly two decades, I’ve helped teams grow with purpose and design products that actually make sense to the people using them.
I’m currently Head of Performance at Marlee, a SaaS platform helping people unlock their potential at work. I also run StudioJWD, a creative practice where I occasionally take on side projects, especially the kind that need a thoughtful blend of strategy, creativity, and momentum.
What I Do
I sit at the intersection of product, design, data, and growth, working across SaaS, travel, insurance, and early-stage startups. I’ve led global teams, launched platforms, rebuilt customer journeys, and scaled what works.
Here are a few ways I can help:
- Customer journey strategy and CX design
- Product-led growth and lifecycle optimisation
- Experimentation programs and data frameworks
- UX, SEO, and conversion audits for websites and content
- Brand messaging, onboarding, and digital storytelling
- Creative direction and hands-on digital design
Career Highlights
- 📈 Doubled user growth at Marlee in 12 months via product-led growth
- 💰 Generated $130M+ revenue across global travel brands
- 🌍 Designed and launched experiences used in 100+ countries
- 🧠 Built single customer views and implemented CDPs like Segment & Tealium
- 🎯 Managed cross-functional teams across marketing, product, and analytics
- 🛠️ Founded StudioJWD, partnering with fintech, retail, and media brands
Who I Work With
I’ve worked with complex global businesses and scrappy early-stage teams. What matters most to me is values-alignment, curiosity, and the belief that what we build should actually help people.
If you’re:
- A founder looking for clarity and speed
- A team that needs to move from chaos to focus
- Or someone with a brilliant idea and no idea how to shape it
…then we might work well together.
Let’s Talk
If something here resonated, email me at hello@jonwhitby.com.
Tell me a bit about your project, your challenge, or what you’re trying to figure out.
If I can help, I will. If not, I’ll happily point you in the right direction.
Career Snapshot
A quick look at where I’ve been and what I’ve worked on:
Head of Performance (Growth & Analytics) – @Marlee
Reporting directly to the founder at this early-stage SaaS platform, I lead growth, analytics, and CX initiatives. I’ve designed scalable systems that connect data, user behaviour, and experience strategy, balancing fast experimentation with sustainable growth.
General Manager, Customer & Digital – @nib Travel
Brought in to lead a new business unit focused on the full B2C and B2B customer lifecycle across multiple brands. I owned the customer experience from platform entry to servicing, driving satisfaction and business performance.
General Manager, Brands & Marketing – @nib Travel
Led global B2B/B2C brand strategy and performance marketing across 100+ countries with a team of 34 and an eight-figure budget. Oversaw acquisition, lifecycle, retention, and post-COVID commercial recovery.
Head of UX & Performance (Growth) – @WorldNomads
Owned digital performance of the World Nomads website globally, overseeing UX, experimentation, and data strategy.
Director of UX & UI (Founding Team) – @Spacer
Built and led product and experience design from zero to launch at startup stage.
Head of Digital Performance – @World Nomads Group
Built and led product and experience design from zero to launch at startup stage.
Senior UX Designer – @World Nomads Group
Designed key user flows and product experiences across global platforms.
Founder & Creative Director – @StudioJWD
Built and led a creative consultancy working with brands in fintech, retail, and media.
Senior Designer – @ClickTonight
Senior Designer – @IMM
Designer – @BRANDlab